I have proven expertise in:
- Brand management
- Content strategy and generation — developing compelling stories for print, digital, video and social channels
- Communications strategy development and execution
- Advertising
- SEO and SEM
- Project management — including working with graphic designers, photographers, web developers and videographers to produce original materials.
I have significant experience using a variety of CMS software including Drupal, WordPress and Joomla, as well as CRMs, and email and marketing automation platforms, such as Act-On, Salesforce and Ellucian Advance.