Social Media

Content and Engagement Strategy

For four years, the communications office surveyed incoming students about their social media habits, how they engaged with the school and our competitors during their search process, and how they would like to engage with the school now that they were admitted.

These insights helped drive our social media and web content strategy as well as our internal communications strategy, which ultimately tied back to the organization’s mission and objectives.

Results: 

Developed new and targeted content for our audiences through the public website, and internal and social channels including Facebook, Twitter, Instagram and LinkedIn. We saw increased engagement through comments, shares and other engagement metrics on social channels in addition to improved web analytics. We partnered with the dean, students and faculty to generate original content, including video series and live Twitter chats, to further engage with our various audiences–including prospective students, providing a first-hand look into the student experience at the school, and generating interest in our programs.